Our Mission

Shift Norms & Values

We foster shifts in attitudes, behaviors, and norms to increase empathy and to transform how human and animal rights are perceived and advanced.

Influence Policy & Practice

We nurture grassroots, policy, and systemic changes that respect the rights, health, and wellbeing of individuals and communities around the globe.

Reimagine Legal & Economic Frameworks

We forward foundational principles—respect for liberty and sovereignty; a commitment to compassion, tolerance, and justice; and a fundamental belief that each individual possesses dignity—in legal and economic frameworks.

Accelerate Social Change

We work to increase the capacity of partners by scaling promising models of social change, inspiring new initiatives, and fueling a broader movement.

Our Values

Leadership

We address the root causes of problems and empower others to do the same.
Ethics

We strive for the highest ethical standards. How we achieve progress matters. The ends do not justify the means.
Evidence

We prioritize evidence-based holistic solutions to advance rights, health, and wellbeing.
Impact

We commit to meaningful impact through systemic change, which requires work at multiple levels and ongoing reflection, assessment, and improvement.